iPad Mini Makes Big Impression
Millennial Media says ad impressions rose 28% daily in November
Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going better than expected and could result in a big holiday season for the tech behemoth.
Due to its $329 price tag, some pundits have wondered if the Mini would compete well in a retail environment that involves numerous, less costly tablets from the likes of Amazon and Google.
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