iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

A study from Accengage analyzed 38 billion push notifications sent to 750 million app users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

@blshaul blshaul@gmail.com Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.