iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

A study from Accengage analyzed 38 billion push notifications sent to 750 million app users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

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Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.

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