Intuit's "Super Status Contest" Aims for Product Placement in Facebook Status Updates
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From the interesting marketing experiments department, Intuit is running a social media campaign across Facebook, MySpace, and Twitter that is focused on getting users to talk about TurboTax in their status updates.
Here’s how it works on Facebook: First, users must become a fan of the TurboTax page. Then, users must accept a friend request from a TurboTax contest judge. (This is a somewhat awkward step, but done in order for Intuit to be able to access users’ status updates.)