Interview with Clara Shih, co-creator of Faceforce


A few weeks ago, SalesForce.com’s Clara Shih and Facebook’s Todd Perry made waves with the release of Faceforce, a SalesForce application that allows SalesForce users to augment their traditional CRM data with Facebook profile information:

With Faceforce Connector for the AppExchange, you can for the first time unleash the power of your personal network on Facebook to build better relationships with customers, colleagues, and business partners… The seamless integration pulls critical Facebook profile information into your Salesforce Account, Lead, and Contact records in real time, providing you with an instant 360º view of customers, prospects, and business associates.

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