Internet Users Want a More Personalized Ad Experience (Report)

Marketers need to learn to watch and listen more to what users are doing, rather than simply serving them more ads.

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Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting out of advertising entirely, and they’re skeptical of marketing content in general. A report from interactive video platform Rapt Media analyzes current trends and offers advice for moving forward.

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