Pro or con, marketers are keeping a close eye on Washington today if they have any economic stake in the Internet at all. The FCC is expected to roll back “Net Neutrality” regulation in a move that many believe will favor cable companies, their equipment suppliers, and big brands with deep pockets.
These two technical words that used to lull to sleep marketers and consumers alike are now spurring petition drives and outcry from content providers such as Wikipedia, which is often synonymous with Google snippets. (Yesterday, the snippet describing Net Neutrality was pulled from Wikipedia.) The Wikimedia blog post from Dec. 4 reads, in part: