Internet Ad Revenue Hits New High

Q1 numbers up 23% over same period in 2010

Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% increase over the first quarter last year.  The figure is a slight drop from the fourth quarter of 2011, which saw $7.45 billion in online ads. Still, the rise over Q1 2010 highlights the return of digital ad spending after the recession, as well as the continued shift of ad dollars from print media to the Internet.