The Intercept Found Serial's Elusive Jay, but Can It Find a Profitable Future? [UPDATED]

Investigative site looks for ways to generate revenue long-term

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Last month, The Intercept scored an exclusive interview with Jay, a suspect in the murky murder case detailed in the hit podcast Serial. That was happy news for the beleaguered startup, which has not only scoops but now consistent revenue in its sights.

For at least the next six months, The Intercept—a digital investigative journalism venture co-founded by Glenn Greenwald, Laura Poitras and Jeremy Scahill and that got $250 million at launch from eBay founder Pierre Omidyar's First Look Media—will continue to focus on content, said Greenwald.



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