Intel Flew Hundreds of Drones Behind Lady Gaga During Her Super Bowl Halftime Show

It's the second time they've partnered for a big event

For this year’s halftime show, 300 of Intel’s Shooting Star drones flew behind Lady Gaga. Choreographed by lights and shapes in what the company is calling the first-ever drone integration for a Super Bowl or televised event, the drones, each weighing less than a volleyball, transformed into multicolored stars and the U.S. flag.

The collaboration is the second time Intel and Lady Gaga have worked together for a major performance. For last year’s Grammy Awards, the tech company used a hologram to transform Gaga’s face into that of David Bowie as a tribute to the late singer who died earlier in the year.

“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before, and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” Josh Walden, senior vice president and general manager of Intel’s new technology...

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