Intel Collaborated With the NFL Yet Again to Bring Drones to the Super Bowl Halftime Show

150 flew in the stadium to spell 'One Love'

The New England Patriots aren’t the only ones making a return appearance to the Super Bowl tonight.

For this year’s halftime show, Intel collaborated with the NFL yet again to bring drones inside of the Mercedes-Benz stadium for a choreographed light show.

During a performance by Maroon 5, 150 of Intel’s Shooting Star drones took flight spelling out the words “one” and “love.” The were pre-programmed in the flight pattern ahead of the game, the company said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in