Instant Analysis: Facebook Requires Third-Party Advertising and Offer Providers to Agree to New Terms


Companies that provide advertising for Facebook applications, including offer and ad networks, are now required by Facebook to sign a new, specialized terms of service. The overall goal is to make sure that Facebook has direct connections to the ad companies — each of these companies must provide a full set of contact information, and electronically register that they agree to the new terms.

Facebook has been trying to police companies on the platform for years; it has regularly introduced new policies around advertising, specifically going after some ad networks that were inappropriately using Facebook user info, or tricking users with scams.

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