Instagram’s Questions Sticker Brings Music to Stories and Is Now Available for Instagram Live

The interactive sticker enables Story creators to ask friends for suggestions

The questions sticker in Instagram Live Instagram

Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live.

The Facebook-owned photo- and video-sharing network said in a blog post that its questions sticker can now be used to ask for music recommendations in Stories, and friends can respond by suggesting songs from Instagram’s music library.

The interactive sticker also enables the creator of the Story to share their favorite music suggestions in that Story.


The ability to add music to Facebook Stories was rolled out in October.

Instagram introduced the questions sticker for Stories in July, enabling users to type questions and add them to their Stories via stickers that can be placed anywhere on photos or videos.

Friends who choose to answer those questions can tap the stickers and reply as many times as they want, with those replies appearing in the Story creator’s viewers list.

The questions sticker is now available via Instagram Live, enabling real-time answers while users are livestreaming.

Instagram said in its blog post, “To ask a question and have it answered Live, go to someone’s story and respond to their questions sticker as you normally would. If they go Live to answer, you’ll see ‘Q&A’ in your Stories tray. Join the Live video, and you’ll see the question they’re answering at that moment. If you want to ask more questions while they’re already Live, you can go back to their Story to ask a question and it’ll appear in their questions list. People going Live can also share photos and videos from their camera roll to their Live video, so you can see behind-the-scenes content from the creators you love.”

The questions sticker for Instagram Live will be available in the latest versions of its iOS and Android applications, starting Wednesday. David Cohen is editor of Adweek's Social Pro Daily.