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CANNES, France—Instagram’s Cannes Lions Festival of Creativity experiences are always a festival highlight. Naturally, a company built on promoting visual storytelling excels at doing just that. But this year the company, in partnership with artist and Adweek Creative 100 honoree Es Devlin, produced a truly astounding piece about the history of storytelling.
Starting with cave drawings and coalescing with overlapping Instagram Stories, the short piece not only showcases the multifaceted storytelling taking place on the platform but makes a statement about the power and humanity in it.
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