Instagram's Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes

How we got from cave drawings to Stories

Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday.

CANNES, France—Instagram’s Cannes Lions Festival of Creativity experiences are always a festival highlight. Naturally, a company built on promoting visual storytelling excels at doing just that. But this year the company, in partnership with artist and Adweek Creative 100 honoree Es Devlin, produced a truly astounding piece about the history of storytelling.

Starting with cave drawings and coalescing with overlapping Instagram Stories, the short piece not only showcases the multifaceted storytelling taking place on the platform but makes a statement about the power and humanity in it.

Instagram

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in