Facebook’s F8 2019: Instagram’s Donation Sticker for Stories Is Going Live Today

The app is also revamping its camera, including a new Create Mode

The new donation sticker for Instagram Stories Instagram

Instagram provided details on three updates at Facebook’s F8 developer conference in San Jose, Calif., Tuesday: a donation sticker for Stories; a refreshed look for its camera, including a new Create Mode; and the removal of like counts in feed, on permalink pages and on profiles.

The donation sticker was first mentioned at the Facebook Communities Summit in February, and it will be available in the U.S. starting Tuesday.

Instagrammers will be able to use the new sticker to raise money for nonprofits including Black Girls Code, JED Foundation, No Kid Hungry, Boys and Girls Club of America, the American Society for the Prevention of Cruelty to Animals, Malala Fund, GLAAD and The Nature Conservancy.

The donation sticker can be accessed by opening the camera in the Instagram application, capturing or uploading a photo, tapping the sticker icon and selecting it from the tray. Users can then choose a nonprofit to support and customize their sticker.

Once the sticker is live, swiping up on the Story will display the total amount that was raised. Instagram said 100% of the money raised via donation stickers goes to the target nonprofits.

The new look for Instagram’s camera will debut in a few weeks, and Create Mode will enable people to share from one dedicated space, with access to all of Instagram’s creative tools.

Instagram said Create Mode will give people a way to create Stories in moments when photo or video sharing isn’t an option.


And later this week, Instagram will begin a test in Canada that removes the total number of likes from photos and videos in feed, on permalink pages and on profiles.

Developer and blogger Jane Manchun Wong shared screenshots via Twitter earlier this month of the test, which Instagram called internal at the time.

Instagram said, “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.