Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook

Cropped clips increase completion rates by 67%

Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of BuzzFeed's Tasty, Tastemade and others, the video was shot and uploaded in the shape of a square that fills the full space of a newsfeed when viewed on a mobile device, where the bulk of Facebook content is viewed.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.