Publishing

Instagram’s $20 Billion Ad Revenue Isn’t Exactly a Shock to Marketers

Photo-sharing site is a big chunk of Facebook's business—even beating Google's YouTube

the instagram logo
Instagram account for a quarter of Facebook's business. Sources: Getty Images, Instagram

By Scott Nover

February 7, 2020

It’s hard to remember now, but for the first three years of its existence, Instagram was ad-free.

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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