Instagram Will Test Back-to-Back Stories Ads From Different Brands

The photo- and video-sharing network insisted that user experience remains priority No. 1

two women holding mobile phones and looking at photos
Instagram wants to understand the right frequency for user value when it comes to Stories ads grinvalds/iStock

Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back. David Cohen is editor of Adweek's Social Pro Daily.