Instagram Will Test Back-to-Back Stories Ads From Different Brands

The photo- and video-sharing network insisted that user experience remains priority No. 1

two women holding mobile phones and looking at photos
Instagram wants to understand the right frequency for user value when it comes to Stories ads grinvalds/iStock

Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}