Social Pro Daily

Instagram Will Test Back-to-Back Stories Ads From Different Brands

The photo- and video-sharing network insisted that user experience remains priority No. 1

two women holding mobile phones and looking at photos
Instagram wants to understand the right frequency for user value when it comes to Stories ads grinvalds/iStock

By David Cohen

August 21, 2019

Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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