Instagram Will Test Back-to-Back Stories Ads From Different Brands

The photo- and video-sharing network insisted that user experience remains priority No. 1

Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back.

A spokesperson for parent company Facebook said the goal is to see if back-to-back Stories ads from different brands provides a more seamless experience for users and to gather feedback, adding that the company’s focus remains squarely on user experience, with the platform’s value for advertisers representing the next factor.

Instagram’s test comes at an interesting time for the photo- and video-sharing network, as questions have emerged recently about the ad load in its main feed.

Colleagues at Adweek have reported seeing more ads in their main Instagram feeds, and Amy Gesenhues of Marketing Land recently shared similar observations from both colleagues and marketers.

Gesenhues

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