Report: Why More Brands Are Choosing Instagram Over Facebook
According to the report, the frequency of brand posts on Instagram has increased 23 percent over the last five quarters with the average frequency of nine posts per week during Q4 2014.
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According to visual marketing platform Olapic, Instagram is going to become the most powerful social media network of 2015. While there is data to suggest that brand adoption is not keeping pace with Instagram growth, a recent report from Olapic and market research firm L2 indicates that more brands are choosing Instagram over Facebook.
The Instagram Intelligence report evaluated 250 brand strategy performances in nine categories. According to the report, the frequency of brand posts on Instagram has increased 23 percent over the last five quarters with the average frequency of nine posts per week during Q4 2014.
During the same time period, brand posts on Facebook have decreased, from an average of 11 posts per week in Q4 2013 to eight posts per week in Q4 2014.
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