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Application store optimization company Sensor Tower released its Q2 2016 Ad Intelligence Digest, which analyzed the state of advertising on Instagram andrevealed the top app advertisers on five major ad networks.
The report found that advertisers are taking advantage of Instagram’s support for longer videos, with the average length of a video ad on the platform at 25 seconds as of June, up from 15 seconds in January. In addition, the report found that 26 percent of Instagram ads were video ads in the second quarter of 2016, a 23 percent increase from January.
The report showed that app install ads represented 26 percent of all impressions on Instagram in the second quarter, while the rest of the ads led users to the web.