IGTV has been makings headlines, and many of them have been less than favorable.
It’s worth pointing out that Instagram’s approach had some things going for it.
For example, when IGTV came onto the radar in June, it appeared as though Instagram was officially taking on video behemoth YouTube. It seemed like a bold move, made more remarkable by the fact that IGTV content would be vertical only.
YouTube, however, is already in the business of vertical video.