Instagram Updates Overlay for Action-Driving Ads
Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.”
Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.”
The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that the update to the overlay, which it introduced earlier in March, now pulls in information including the advertiser’s Facebook page and desired destination URL, adding that for mobile application install ads, “view in App Store” will appear for iOS apps and “view in Play Store” for Android offerings.
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