Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips.
The Facebook-owned platform began rolling out the new option today, with T-Mobile and Warner Bros. among the first to utilize the format. The wireless carrier is using it to showcase an extended version of its 30-second Super Bowl spot, which will air during the Big Game on Sunday. The spot, featuring Drake, was created by Publicis Seattle.