Social Pro Daily

Instagram to Brands: Are You Ready for the Summer?

Activity in 2016 surged during the season’s major holidays—Memorial Day, Father’s Day, Independence Day and Labor Day

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DavidCohen
By David Cohen

As the readings on thermometers begin to rise, Instagram is reminding advertisers to begin heating up their summer campaign plans.

The Facebook-owned photo- and video-sharing network said in a blog post that 18- to 24-year-old users are the most active when it comes to engaging with posts that include hashtags related to summer, and women make up 66 percent of those users.

Instagram said the top countries for summer-related hashtags are:

  1. Brazil
  2. Australia
  3. U.S.
  4. Italy
  5. Germany
  6. U.K.

And the top summer hashtags worldwide are:

  1. #summer
  2. #summertime
  3. #beach
  4. #sun
  5. #summervibes
  6. #summer2017
  7. #hot
  8. #fun
  9. #summerdays

During the summer of 2016, the top topics of conversation among U.S.

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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