Instagram Stories Officially Added to Explore Tab

Instagram announced Tuesday that Instagram Stories have been added to its Explore tab.

Instagram announced Tuesday that Instagram Stories have been added to its Explore tab.

The Facebook-owned photo- and video-sharing network began testing this change in August, and it announced the feature’s official rollout in a blog post, saying that more than 100 million users are visiting its Explore tab on a daily basis.

Instagram introduced Snapchat Stories-like Instagram Stories in early August.

Instagram users: What are your thoughts on the addition of Instagram Stories to its Explore Tab?

InstagramStoriesExplore David Cohen is editor of Adweek's Social Pro Daily.