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Instagram Tuesday announced several updates to Instagram Stories for both advertisers and users.
On the business side, ads in Instagram Stories can now be integrated with Facebook’s Canvas full-screen, immersive mobile ad units.
Instagram also introduced an uploading tool enabling brands to use their organic Stories as ads and access the creative tools of the native Instagram Stories camera.
Finally, Instagram Stories can be added to campaigns across Facebook, Instagram and Facebook Audience Network.
And on the user side, Instagram Stories can now be shared via the Facebook-owned photo- and video-sharing network’s Instagram Direct messaging feature.