Instagram Just Introduced 2 Ways to Keep Stories Around for More Than 24 Hours

Stories can be added to users' Archives or to a new Highlights space on their profiles

Instagram Stories Highlights Instagram

Instagram rolled out two major updates to its Stories feature: the ability to add Stories to its Archive feature, and the ability to group previously shared Stories into Highlights on users’ profiles.

The two new updates are currently available to users with Instagram version 25 on iOS and Android.


Instagram said in a blog post that starting Tuesday, Stories will automatically be saved to users’ private Archives after they expire, and users have the options of resharing those Stories as posts in the Facebook-owned photo- and video-sharing network’s feed, adding them to highlights or turning the feature off altogether.

Instagram added, “To access the Stories in your Archive, tap the Archive icon on your profile. From there, you can easily switch between your Posts Archive and your new Stories Archive. In your Stories Archive, your stories will appear in a grid with the most recent Stories at the bottom. The first story from each day will show a date indicator to help you navigate your archive as you scroll. Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings.”

Meanwhile, Stories Highlights (pictured at the top of this post) are a new space on users’ profiles where Stories that have previously been shared can be added, giving them a way to give their Stories life for more than 24 hours.

Stories Highlights can be created by tapping the New circle on the far-left side of the application, after which users can choose Stories from their Archives, select a cover for their Highlight and name it.

Once all of those steps are completed, Highlights will appear as circles on users’ profiles, and when other users tap them, they play as if they were stand-alone Stories.

Users can add as many Highlights as they wish, and they will remain on their profiles until removed. Users can edit or remove Highlights by tapping and holding on them in their profiles.

Instagram said in its blog post: “Over the past year, Instagram Stories has become a key part of how you express yourself—but there hasn’t been an easy way to keep your Stories around for more than 24 hours. Now you can more fully express your identity by grouping Stories you’ve shared into Highlights and featuring them on your profile. Story Highlights lets you show all of the sides of your personality, and you can make highlights out of anything you’ve shared to your story in the past. From the best moments of your ongoing soccer season to all the stories you capture of your loved ones, the interests and activities that matter most to you have a home right on your profile.”

Instagram said in an email to Social Pro Daily that brands on the network can take advantage of Tuesday’s updates by:

  • Extending campaigns and promotions beyond 24 hours.
  • Showcasing immersive video and behind-the-scenes content on the increasingly significant profile page.
  • Re-engaging people around best-performing Stories content.
  • Sharing customer reviews. David Cohen is editor of Adweek's Social Pro Daily.