Exactly one year ago Wednesday, Instagram Shopping officially rolled out in the U.S., after being tested in late 2016.
The Facebook-owned photo- and video-sharing network announced Tuesday that Instagram Shopping is now available in eight more countries: Australia, Brazil, Canada, France, Germany, Italy, Spain and the U.K.
Instagram said when it announced the feature last year that it wanted Instagram Shopping to be “less transactional and more immersive,” adding, “The solution is not as simple as just adding a buy button.”
The feature enables brands to tag products within their organic posts, and tapping on those tagged products brings Instagram users to more information including product details, pricing and links to brands’ websites where they can complete their purchases.
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