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Instagram is adding more ways for people to shop without leaving its platform, saying Monday that shopping on long-form video destination IGTV is rolling out globally and adding that shopping will be tested on its Reels short-form video feature later this year.
On the user side, people can watch and buy items in a few taps from IGTV videos, completing the transaction either via Instagram Checkout or on the seller’s website.
Creators and businesses gain access to a new way to sell in an inspirational and immersive way via long-form, edited video, and Instagram said shoppable IGTV videos will soon be available on Instagram