Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The app was redesigned with creators and discovery in mind. The new home page features a popular creator at the top, as well as content from accounts the user follows in a feed-like experience.
The app’s Discover tab mirrors Instagram’s Explore tab, showing users IGTV content that they might be interested in.
A new hands-free mode makes it easier for people recording videos via the IGTV app.
And while IGTV videos could previously be shared to stories via a static sticker, Instagrammers can now preview the first 15 seconds of those videos in Stories, with the option of tapping to see more.