Instagram Platform API Users Can Now Access Metrics, Insights via the API

Instagram also added new comment-moderation features to its Platform API

Businesses on Instagram can now tap into the metrics and insights currently available via the Instagram application through the Instagram Platform API (application-programming interface) following an update Monday under which the Instagram API is now built on the same stack as Facebook’s Graph API.

Instagram said in a blog post that the enhanced metrics and insights will enable businesses to stay on top of the performance of their organic content more effectively than they could via third-party tools.

Businesses must have business profiles to access the new features, and Instagram added that the use of third-party tools will still be permitted, but Facebook Login must be used.

Instagram

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in