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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about.
The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing a sub-header that reads “Paid partnership with” on those posts, and it detailed the new tagging and insights tool for creators and publishers:
The new tool will allow a creator to quickly tag the business they have a relationship with.