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Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

Performance Marketing

Instagram Now Has 400 Million Monthly Users, Up 100 Million From Earlier This Year

Social-mobile app stays red hot

Headshot of Christopher Heine
By Christopher Heine

September 22, 2015


Instagram revealed today that it has 400 million monthly users, which represents a growth of 100 million users since the beginning of this year.

What's more, the Facebook-owned company said 75 percent of its audience resides outside the U.S. 

Here are a few other facts Instagram shared late Tuesday in a blog post:

  • Among the last 100 million users to join, more than half are in Europe and Asia.
  • Instagrammers are sharing more than 80 million photos per day.
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Headshot of Christopher Heine

Christopher Heine

  • @Chris_Heine

Christopher Heine is a New York-based editor and writer.

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