Instagram Live Gets the Donation Sticker

The livestreaming feature has seen a 70% spike in usage over the past month

Instagram made a move to help nonprofits benefit from the 70% jump in people using Instagram Live over this past month by extending its Donation sticker to the livestreaming feature.

To activate the Donation sticker on Instagram Live, users can tap the camera in the top-left corner of feed or swipe right, and then tap Live at the bottom of the screen, select Fundraiser and choose from over 1 million nonprofits to support, with 100% of the funds raised going directly to the organization picked by the user.

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