Instagram Live Gets the Donation Sticker

The livestreaming feature has seen a 70% spike in usage over the past month

Instagram made a move to help nonprofits benefit from the 70% jump in people using Instagram Live over this past month by extending its Donation sticker to the livestreaming feature.

To activate the Donation sticker on Instagram Live, users can tap the camera in the top-left corner of feed or swipe right, and then tap Live at the bottom of the screen, select Fundraiser and choose from over 1 million nonprofits to support, with 100% of the funds raised going directly to the organization picked by the user.

Once the broadcast begins, Instagrammers can see how many people are supporting the fundraiser and how much was raised in real-time, and tapping View brings up a breakdown of donors and individual contributions. Tapping Wave enables the user to thank donors in real-time.



Users can also go Live with other people or bring in different people to host a telethon-style fundraiser.

Anyone who creates or donates to an Instagram Live fundraiser will unlock a special custom “I Donated” sticker created by Brazilian community illustrator Leo Natsume that can be added to a shared Story at the front of the Stories bar for a limited time.

Instagram said several public figures and creators will use the new tool this week to support causes they care about. The schedule follows (all times ET).

Tuesday, April 28:

Wednesday, April 29:

  • @tank.sinatra telethon with special guests, on behalf of Noble Light Foundation and True Hero Fund

Thursday, April 30: