Instagram Launches Carousel Ads

Similar to Facebook's multi-product ads, advertisers can now showcase multiple photos at once in a sponsored Instagram post.


Similar to Facebook’s multi-product ads, advertisers can now showcase multiple photos at once in a sponsored Instagram post.

Instagram announced Wednesday the launch of carousel ads, allowing users to swipe through a series of photos in one ad. This is coming out on a limited basis over the next few weeks and is only for advertisers, not organic users (yet).

Here’s more from Instagram’s blog post:

We’ve also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in