Instagram today launched a feature called Instagram Stories, which will let the digital platform's 500 million monthly users curate daily moments in a format that disappears after 24 hours.
Tech industry watchers may note that the development appears to have similarities to a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.
"With Instagram Stories, you don't have to worry about over-posting," an Instagram rep said via email.
Stories is now available for iOS and Android mobile operating systems, and it will appear at the top of Instagram feeds.
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