Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

Instagram director of market operations Jim Squires shared seven 2017 predictions for small and midsized businesses with SocialTimes.


Small and midsized businesses have increasingly turned to Instagram as a resource to promote their brands, and Jim Squires, director of market operations at the Facebook-owned photo- and video-sharing network, shared his seven predictions for the SMB sector in 2017 with SocialTimes:

  1. The shift to mobile will continue: It’s no secret that people love their mobile devices, with American consumers now spending three hours per day on their mobile devices, according to eMarketer. In fact, shopping on mobile reached record highs this holiday season, with Black Friday becoming the first day in retail history to drive more than $1 billion in mobile revenue at $1.2
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