Social Pro Daily

Instagram Is Testing Ephemeral Instagram Direct Text Messages

Users could already tag photo and video messages as view once'

Imitation is the sincerest form of flattery stockcam/iStock

By David Cohen

March 20, 2020

Instagram confirmed that it is testing yet another Snapchat-inspired feature: ephemeral Instagram Direct text messaging.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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