Instagram Is Reportedly Developing a New App Dedicated to Shopping

It’s another big step toward investing in social commerce

An app potentially called 'IG Shopping' could be coming to the App Store soon. Getty Images

The social shopping wars are just beginning, and Instagram might be about to take it up a notch.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.