Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook’s payments system.
The Facebook-owned app announced last March that it planned to enable people to book services or make purchases directly via Instagram business profiles, and native payments mark the next step in the process.
An Instagram spokesperson would only say that the native payments option is available through a limited set of partners and businesses.
Dinner reservation application Resy is part of that group and “you can assume Shopify and BigCommerce are next,” said Rachel Tipograph, founder and CEO of social commerce platform MikMak. “The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in