While Facebook is still holding strong amongst teens and millennials, it is no longer the most important social platform for younger users. Instagram has greater prestige compared to Facebook and Twitter, according to a new BI Intelligence report.
Since last fall, Twitter and Facebook have been declining in importance amongst teenage users. Instagram, however, has been growing in importance, surpassing Facebook last fall and Twitter earlier this year.
Facebook still dominates in terms of usage, with 80 percent of 12- to 24-year-olds on the platform.