Instagram: How to Use AR Effects on Instagram Profiles

The photo- and video-sharing app added augmented reality features for three cultural institutions

The effects were built using Facebook’s Spark AR platform Facebook

Facebook recently partnered with three cultural institutions (Le Grand Palais, the Palace of Versailles and The Smithsonian) to bring augmented reality effects to those organizations’ Instagram profiles. These effects allow users to view items from each institution’s collections in AR and, in some cases, to learn about them through on-screen text. This feature will be added to more profiles in the future.

@blshaul Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.