Instagram Wants People and Brands to Get Creative for the Holidays

New Superzoom features, face filters and stickers are coming

Instagram's Superzoom feature got new zoom and sound effects Instagram

Instagram released several updates to its creative tools just in time for the holidays, and some of the 25 million businesses on its network are likely hard at work figuring out ways to take advantage of the new offerings and boost engagement with customers and potential customers.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.