Instagram: Here's How to Create a Channel on IGTV

Share videos up to an hour long

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Instagram launched IGTV, a new video tab within the main Instagram application (a separate IGTV app is coming soon). IGTV lets you share videos up to one hour long, but you’ll need to create an IGTV channel first. Our guide will show you how to create an IGTV channel within the Instagram app.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On your Instagram home feed, tap the IGTV logo near the top-right corner of the screen.

Step 2: Tap the gear icon on the right side of the screen.

Step 3:  Tap “Create Channel” at the bottom of the screen.

Step 4: You’ll see a brief introduction to IGTV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in