Instagram Has Seen a Steady Rise in Engagement With Super Bowl Posts from Brands (Infographic)

Unmetric analyzed Big Game-related activity by U.S. brands on Facebook, Twitter and Instagram from 2012 through 2018

Following the pattern that emerged during the holiday season, brands have been turning their attention toward Instagram and away from parent company Facebook when crafting their social strategies for the Super Bowl, according to social marketing firm Unmetric.