Instagram Has Seen a Steady Rise in Engagement With Super Bowl Posts from Brands (Infographic)

Unmetric analyzed Big Game-related activity by U.S. brands on Facebook, Twitter and Instagram from 2012 through 2018

Two of the most engaging posts from Super Bowl LII last year Unmetric

Following the pattern that emerged during the holiday season, brands have been turning their attention toward Instagram and away from parent company Facebook when crafting their social strategies for the Super Bowl, according to social marketing firm Unmetric. David Cohen is editor of Adweek's Social Pro Daily.