Instagram for Business: How to Hide Your Category Label

Businesses can customize the look of their profiles

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide their “category label” from their profile (a category label may be something like “Shopping & Retail” on a store’s account). Our guide will show you how this works.

Note: These screenshots were captured in the Instagram application on iOS.

Step 1: On your Instagram business profile, tap “Edit Profile.”

Step 2: Under the “Public Business Information” section, tap “Profile Display.”

Step 3: Tap the toggle to the right of “Display category label” to hide this label from your business profile.

Step 4: Tap “Done” in the top-right corner of the screen to save your changes.

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