More Instagram Features for Business Profiles Discovered in Code?

Analytics for business profiles may not be the only new advertiser-targeted features being cooked up by Instagram.

Analytics for business profiles may not be the only new advertiser-targeted features being cooked up by Instagram.

Elliott Murray, head of innovation at Social Chain, decompiled the code for the latest version of the Instagram application, and he discovered four potential game-changing features that have not yet been activated.

Murray detailed the hidden features in a Medium post, noting that all four of them are Boolean variables and are set to either true or false, depending on the user:

  • can_boost_post: Instagram, much in the same way Facebook currently does, will allow users (and more likely businesses) to pay to boost their posts’ reach across their network.
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