Instagram Expands Access to Ecommerce Features to More Businesses, Creators

New eligibility requirements take effect July 9

Instagram updated its commerce eligibility requirements to give more businesses, as well as creators, access to its shopping features.

The new rules go into effect July 9 in all countries where Instagram shopping is currently supported.

Once the rules are in place, businesses must tag products on Instagram from a single website that they own and sell from, with the aim of giving users a consistent and trusted shopping experience.

Instagram said it will update its signup flow to provide businesses with clearer guidance and more transparency into the types of businesses it is best suited to support, including creators looking to sell merchandise.

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