Everything You Need To Know About Instagram Direct

If you took our poll about what Instagram would announce at its press event in New York Thursday, and you guessed, “private messaging and/or group messaging features,” you were absolutely correct, as Co-Founder and CEO Kevin Systrom announced the launch of Instagram Direct, which allows users of the Facebook-owned photo- and video-sharing network to send photo and video messages directly to friends.

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

If you took our poll about what Instagram would announce at its press event in New York Thursday, and you guessed, “private messaging and/or group messaging features,” you were absolutely correct, as Co-Founder and CEO Kevin Systrom announced the launch of Instagram Direct, which allows users of the Facebook-owned photo- and video-sharing network to send photo and video messages directly to friends.